The role of cross-functional collaboration in revenue marketing

The revenue marketing approach is a big milestone in marketing history. With this mindset, marketing has a seat at the table with the teams that drive success for the company, instead of being the team that “makes things pretty” and focuses on the upper funnel only. 

But: In complex B2B environments, marketing can seldom bring revenue on their own. They need to collaborate very smoothly not only in the triangle with sales and customer success (CS) to build a successful go-to-market strategy, but with all teams that shape the impressions for external stakeholders. 

Let’s discover some ways to get there. 

I published this blog post exclusively for the Revenue Marketing Alliance. Please read it there. 😊

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