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The revenue marketing approach is a big milestone in marketing history. With this mindset, marketing has a seat at the table with the teams that drive success for the company, instead of being the team that “makes things pretty” and focuses on the upper funnel only. 

But: In complex B2B environments, marketing can seldom bring revenue on their own. They need to collaborate very smoothly not only in the triangle with sales and customer success (CS) to build a successful go-to-market strategy, but with all teams that shape the impressions for external stakeholders. 

Let’s discover some ways to get there. 

Continue reading “The role of cross-functional collaboration in revenue marketing”

We marketers often focus on better alignment with sales or other departments – but do we ask ourselves enough how we can work together in a smarter way within marketing?

Continue reading “One team, one vision: 5 tips to align revenue marketing and product marketing”

Mein Arbeitgeber Trusted Shops ist wie die meisten vernünftigen Digital-Unternehmen zu Beginn der Corona-Pandemie mit seinen Mitarbeitern ins Homeoffice gewechselt. Auch wenn ich dem Thema Homeoffice generell vorher schon positiv gegenüber stand, hat sich mein Blickwinkel noch stärker auf die Potentiale gewendet. Ich teile hier, was bei mir uns meinen Teams bisher gut geklappt hat und was ich gelernt habe.

Continue reading “Plötzlich Homeoffice: Meine Learnings der letzten Monate”

Das Spiel war mein Projekt zum Erlernen von JavaScript.

Continue reading ““Schiffe versenken”-Spiel mit JavaScript”