Experience
since 2021: Spryker (Leader for digital platform solutions)
Global Director of Revenue & Product Marketing
Responsible for Marketing & Sales Alignment and to drive high-converting pipeline.
2014-2021 Trusted Shops (SaaS vendor for customer review solutions)
Director Inbound Demand Generation
Leading 5 international marketing teams within the department of Inbound Demand Generation: Content, Performance, E-Mail, Event Marketing & Marketing Projects.
Marketing responsibility for 8 European markets: (DACH, Spain, UK, France, Netherlands, Poland, Italy, Portugal).
2011 – 2014 Dixeno (Agency specialized on digital commerce)
Online-Marketing-Manager
Working with customers on their digital marketing strategy (SEO/SEA, E-Mail Marketing, Affiliate Marketing, Social Media Marketing)
2008 – 2010 International Business Studies, University of Paderborn
Master Thesis: Customer satisfaction analysis for the University Cafeteria
2009 – 2010 – Working student in technology transfer committe UniConsult
Promoting educational support for founders
2009 – 2009 Working student in Training & Development, Sparkasse Paderborn (financial institution)
Preparation and Support on Assessment Centers & organization of training offers
2008 – 2009 Tutor Business English, University of Paderborn
2008 Internship Training & Development, Sparkasse Paderborn (financial institution)
2007 Internship Hazelden, Minnesota, USA
2005 – 2008 International Business Studies, Universität Paderborn
Major Management
2005 A-Levels Gymnasium Schloß Neuhaus, Paderborn
1985 born in Paderborn
Fähigkeiten & Kompetenzen
- Leadership
- Digital Commerce
- Revenue Marketing
- B2B Marketing
- Inbound Marketing
- Content Marketing
- Social Media Marketing
- Web Analytics
- HTML
- JavaScript
Tools
- Hubspot
- Salesforce
- Google Ads
- Google Search Console
- Google Analytics
- Google Tag Manager
- WordPress
- Optimizely
- Microsoft Office